Content:
- How to collect and how to compose a semantic core? All about how to properly compile a semantic core for an online shop website
- Algorithm of actions as all such correctly compose the semantic core of the site
- What does the semantic core of a site look like?
- How to create a semantic core for an online store website – using the example of an online store for home and children's medical products.
- How to correctly create a semantic core for an online store website – let's make a brief conclusion on how to form a semantic core.
The screenshot shows an example of a semantic core for an online store for today's popular pulse oximeters.
Training in compiling a semantic core is the first thing a junior specialist goes through.
Let's analyze this process using an example and find out how to correctly select keywords for an online store.
The action algorithm on how to correctly compile the semantic core of a website.
- Familiarize yourself with the content of the resource, that is, check which product groups are presented in the store.
- Select a tool for collecting the semantic core – this could be Planner, Yandex Wordstat, Key Collector, Serpstat (don't forget to set the correct geographical region).
- For the online store, we only take those queries that will lead to transactions – that is, either to a purchase or to user registration.
- Collect only those queries for each category or subcategory that are its informational need.
- We strongly recommend not using the following queries: photo, picture, video, cheap, inexpensive, at a low price, free, and their similar variations.
- We strongly advise against collecting informational queries and queries like "forum", "choice", etc. (Which iPhone to buy, Office equipment stores in Kyiv, how to choose a living room table).
- Carefully collect epithets, as they are often subjective (beautiful, fashionable).
- Brand queries should be collected in the original language, in Russian, and in transliteration – for example, Adidas – Адидас, адики…
- Don't forget about synonyms, as well as colloquial names for products, for example – thermometer, clinical thermometer, body temperature meter, and here you can allow the clarification "medical."
- Take into account the plural form and geographical affiliation.
It's also worth discussing such a term as "Intent" – what does it mean in our case?
The intent of a search query is what the user of a search engine puts into the query, that is, what goal motivates them when a person enters a particular query into the search bar.
Search engine bots will analyze the keyword entered by the user and will generate results that most closely match the goal. And from this follows one of the most important tasks for an SEO specialist after the semantic core has been collected and clustered, which is to correctly recognize the intent of these queries. Because this will increase the quality of the material posted on the site in the future, as it will match the intent, that is, the user's goal.
What does the semantic core of a site look like?
We use Google Sheets in our work – we create columns as in the example.
Page is the name of the category, subcategory, or product card.
- Query is the actual key request.
- Quantity is the number of times this query was requested by users per month.
All these minor work nuances help us in answering the question of how to quickly and correctly compile a semantic core for a website for SEO.
How to compile a semantic core for an online store website – using the example of an online store for medical goods for home and children.
Having learned how to compile a semantic core in general, we now move on to how to collect keywords for the website in practice.
Since this project was built from scratch, the first thing we will need is a response from the client regarding the categories of products - there are many queries, no need to gather them in advance. There are many categories on the website at the moment – let's focus on one: the priority category "Nasal aspirators." If you are not aware – an aspirator is a device used to remove mucus from the noses of infants.
First, we'll read about what an Aspirator is, the types available, and see how this category is organized by competitors to understand how to build a semantic core for the Aspirator category that can reach the top of search results.
Next, we will use one of the previously suggested tools for collecting semantics – we will definitely share with you later information on how to collect a quality semantic core for the website using different services, as each of them has its own nuances of operation.
Don't forget about synonyms and clarifications.
From competitors and from the array of keywords obtained from services for collecting a semantic core, we learned that aspirators come in two types – mechanical and electronic. You may ask how to compile keywords for a subcategory of the website – we answer, in the same way as for the category, that is, we take queries that meet the informational need for this page:
We also consider synonyms, clarifications, geography, and all variations of transactional queries – buy, order, price, cost, etc.
It's also important to consider that many companies manufacture aspirators. How to collect semantics for brands, we briefly described at the beginning of the article. We remind you that we have aspirators of two types – therefore, it's necessary to work through brand queries both for the general category and for each of the types.
How to collect a semantic core for product cards for an online store website
Firstly, you will need a list of products; if the client hasn't provided one, you can always look at competitors. Secondly, the queries matching the product cards can be found in the general pool of semantics that you took from services. And now, you need to process such queries in both the original language and in Russian, with all possible variations and clarifications.
How to correctly create a semantic core for an online store website – let's make a brief conclusion on how to form a semantic core.
The semantic core is the foundation of quality promotion of your site and the key to its ranking at the top of search engine results. The success of your project depends on how correctly you select the semantic core of the site and how you compile keywords for the website. We hope that this material has given you answers on how to make a semantic core for the website.
P.S. In order to write this material, we also collected semantics. We will also tell you how to collect semantic core for informational articles in our blog.
