SEO CASE #1

MEDICAL GOODS ONLINE STORE

Information at the start of the project:

  • ability to provide the recommended product range
  • ability to invest in the project up to $2500 per month
  • approved project implementation period - 6 months
  • achieving Top-10 ranking for priority product groups

RESULT FROM GOOGLE ANALYTICS

Скриншот с Google Analytics

PLANNED WORK:

  1. Keywords research for marginal directions
  2. Development of site structure based on niche keywords
  3. Writing a technical assignment for website development
  4. Writing a technical assignment to meet search engine requirements
  5. Preparation of content material for category/subcategory/filter pages and their intersections
  6. Preparation of content material for product card pages
  7. Manual optimization of titles and descriptions for promoted pages
  8. Development and monitoring of implementation of meta-data generation formulas for each site category
  9. Importing prepared materials to the site
  10. Integration of management and site performance tracking services
  11. Monitoring site submission to index
  12. Generation and writing of technical instructions for search engines
  13. Working on external optimization
  14. Working on the informational component of the site (BLOG section)

RESULT FOR GENERAL INDICATORS

  • 11 months
  • >2000 hours
  • >10 technical tasks

RESULT FOR GENERAL INDICATORS

Скріншот з Google Search Console

WHAT HAS BEEN DONE

  1. Conducted in-depth analysis of the niche and competitors
  2. Collected and clustered 23,879 relevant keywords
  3. Developed site structure, considering categories/subcategories and filters (up to 3 intersections)
  4. Prepared technical specifications for website development
  5. Prepared technical specifications to comply with search engine requirements
  6. Manual On-page optimization of 2,272 pages with traffic potential
  7. Prepared technical specifications and content material writing for 1,780 pages with traffic potential
  8. Prepared meta-data generation formulas for each website category
  9. Comprehensive interval checks of the website during the development stage
  10. Integrated and configured Google Analytics, Google Search Console, and other services
  11. Prepared for site migration and ensured its correct indexing
  12. Started work on building the link profile
  13. Developed themes and interlinking blocks for publishing info articles
  14. Collected and clustered informational queries
  15. Developed technical specifications for preparing informational articles
  16. Imported materials to the website

RESULTS BASED ON GENERAL METRICS

  1. +250,000 users

    85% of traffic from the organic search channel

  2. +2,599 transactions

    81% of transactions from the organic search channel

  3. 30 million UAH in sales

    92% of revenue from the organic search channel

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