SEO CASE #1

PLANNED WORK:

1. Marketing niche analysis, analysis of competitors achievements and promotion methods;
2. Development and implementation of technical specifications to fix website errors;
3. Development and implementation of technical specifications to improve the website usability. Significantly redesigned the ordering process and the visual appearance of the listing pages;
4. More than 5000 keywords research and clustered for brand pages and their collections;
5. More than 2000 keywords research and clustered for model pages;
6. Expanded the structure of the site to meet the keywords of users;
7. Manual optimisation (title, description, h1 headings) for 500+ pages with traffic potential;
8. Prepared the technical specification for writing articles for 320 pages with the potential to generate traffic;
9. Integration of Frequently Asked Questions blocks, selection of information requests and preparation of unique content for each promoted page;
10. Prepared and implemented meta-data generation formulas for each category of the site;
11. Cleaning the link profile of the site from spam-links;
12. Selection of donors, agreement with platforms and development of content for placing article links;
13. At the first stages of promotion, GSA actively uses links with its own developed publishing system;
14. Comprehensive interval checks of the website;
15. Set up Google Analytics, Google Search Console, and other tracking services;
16. Set up and launching Google Merchant Centre (exclusively for free impressions);
17. Optimisation and configuration of the commercial part in Google My Business;
18. Registration and transfer of the site to the client's server from the WP-Engine server. This alone allowed us to reduce monthly server costs by $1,200