SEO CASE #4

FISHING EQUIPMENT ONLINE STORE

Initial Information:

the project has shown a negative trend in traffic over the past 6 months
several technical nuances were not implemented earlier due to the peculiarities of the custom-built system
the mobile version is implemented on a subdomain

Gathering and clustering the semantic core
Expanding the site structure based on key queries and assortment
Writing a technical task for fixing website errors
Writing a technical task for creating an adaptive version of the website and its migration
Writing a technical task for improving website usability
Preparing content material for category/subcategory/filter pages and their intersections
Manual optimization of titles and meta descriptions for pages with traffic potential
Developing and ensuring the implementation of meta-data generation formulas for each site category
Importing prepared materials onto the website
Monitoring correct site indexing, monitoring, and rectifying error notifications
Working on the external link mass

Gathered and clustered 6,959 relevant keywords
Expanded the site structure in accordance with user key queries
Prepared a technical task for fixing website errors, accompanying implementation from the Client's side
Prepared a technical task for creating an adaptive version of the website
Prepared a redirects table to merge the mobile version of the website on a subdomain into corresponding website URLs
Accompanied and verified the transfer of the adaptive version of the website
Prepared a technical task for improving website usability
Manually optimized 254 pages with traffic potential
Prepared technical tasks, verified, and placed thematic materials for 152 pages with traffic potential
Prepared and verified the implementation of meta-data generation formulas for each website category
Conducted comprehensive interval checks of the site for the occurrence of technical errors
Conducted work to increase the backlink profile