MEDICAL GOODS ONLINE STORE
Information at the start of the project:
- ability to provide the recommended product range
- ability to invest in the project up to $2500 per month
- approved project implementation period - 6 months
- achieving Top-10 ranking for priority product groups
RESULT FROM GOOGLE ANALYTICS
PLANNED WORK:
- Keywords research for marginal directions
- Development of site structure based on niche keywords
- Writing a technical assignment for website development
- Writing a technical assignment to meet search engine requirements
- Preparation of content material for category/subcategory/filter pages and their intersections
- Preparation of content material for product card pages
- Manual optimization of titles and descriptions for promoted pages
- Development and monitoring of implementation of meta-data generation formulas for each site category
- Importing prepared materials to the site
- Integration of management and site performance tracking services
- Monitoring site submission to index
- Generation and writing of technical instructions for search engines
- Working on external optimization
- Working on the informational component of the site (BLOG section)
RESULT FOR GENERAL INDICATORS
- 11 months
- >2000 hours
- >10 technical tasks
RESULT FOR GENERAL INDICATORS
WHAT HAS BEEN DONE
- Conducted in-depth analysis of the niche and competitors
- Collected and clustered 23,879 relevant keywords
- Developed site structure, considering categories/subcategories and filters (up to 3 intersections)
- Prepared technical specifications for website development
- Prepared technical specifications to comply with search engine requirements
- Manual On-page optimization of 2,272 pages with traffic potential
- Prepared technical specifications and content material writing for 1,780 pages with traffic potential
- Prepared meta-data generation formulas for each website category
- Comprehensive interval checks of the website during the development stage
- Integrated and configured Google Analytics, Google Search Console, and other services
- Prepared for site migration and ensured its correct indexing
- Started work on building the link profile
- Developed themes and interlinking blocks for publishing info articles
- Collected and clustered informational queries
- Developed technical specifications for preparing informational articles
- Imported materials to the website
RESULTS BASED ON GENERAL METRICS
-
+250,000 users
85% of traffic from the organic search channel
-
+2,599 transactions
81% of transactions from the organic search channel
-
30 million UAH in sales
92% of revenue from the organic search channel
