SEO CASE #3

YACHT RENTALS IN MIAMI

Initial Information:

the website operates through the Fareharbor tour service, which limits the ability to make many changes
objective: Increase organic traffic by at least threefold

Fixing technical errors on the website that hinder its proper functioning
Implementing the latest requirements from search engines
Expanding the informational structure
Manual internal optimization of all website pages
Working on the website's content section
Configuring the analytics system
Setting up and optimizing Local SEO
Cleaning up the site's backlink profile from spammy links
Selecting donors, negotiating with platforms, and developing content for placing article links
Developing a strategy for working with Crowd-links
Analyzing results, adjusting the link-building strategy
Conducting online PR campaigns to increase brand awareness

Conducted a thorough analysis of the niche and competitors
Integrated and configured Google Analytics, Google Search Console, as well as other services
Developed a technical task for creating a new website considering search engine requirements
Set up and managed Google My Business page
Collected and clustered 377 relevant keywords
Conducted on-page optimization for all promoted website pages
Prepared TS and wrote content materials for pages with potential traffic
Cleaned up the site's backlink profile from spammy links
Developed a strategy for working with Crowd-links
Selected donors, negotiated with platforms, and developed content for placing article links
Developed themes and interlinking blocks for publishing informational articles
Conducted on-page optimization for 37 Blog pages
Collected and clustered 178 informational queries
Imported materials onto the website