CONTACT LENS ONLINE STORE
Initial Work Information:
- Client approached after promotion in 4 SEO consecutive studios
- Result does not exceed 20 users/day
- Presence of numerous limitations and bugs on the part of CMS OpenCart
RESULT FROM GOOGLE ANALYTICS
PLANNED WORK:
- Rectification of technical website errors hindering its proper functioning
- Implementation of the latest requirements from search engines
- Expansion of the information structure
- Development of correct filter functionality and their intersections
- Cleaning up and structuring the organic backlink profile
- Work on the content part of the website
- Setting up analytics system
- Preparation of advertising campaigns in Google ADS
- Preparation of advertising campaigns in Facebook/Instagram
- Results analysis
"WORK VOLUME IN NUMBERS
- 5 months
- >90 texts
- >3 technical tasks
RESULT FOR GENERAL INDICATORS
WHAT HAS BEEN DONE
- Маркетинговый анализ ниши
- Marketing analysis of the niche
- Development of technical specifications for fixing website errors + incorporation of additional client requests and their implementation
- Development of technical specifications (a total of 7 technical tasks were implemented during the work period) to meet Google requirements
- Development of a technical task for improving the Usability of the resource
- Collected and clustered 2300 relevant keywords
- Site structure developed, considering categories/subcategories and filters (up to 2 intersections inclusive)
- Manual optimization of 73 pages with traffic potential
- Technical specifications prepared and content materials written for 73 pages with traffic potential
- Formulas generated for meta-data for each site category
- Preparation for site migration and ensuring its proper indexing
- Cleaning up the site's backlink profile from spam links
- Selection of donors, agreement with platforms, and content development for article placement links
- Development of a strategy for working with Crowd-links
- Development of themes and interlinking blocks for publishing info articles
- Collection and clustering of informational queries
- Development of technical specifications for preparing informational articles
- Comprehensive interval site checks
- Google Analytics, Google Search Console, as well as other tracking services configured
RESULT OF WORK IN NUMBERS
-
+7356 users
+93.8% GROWTH IN ORGANIC TRAFFIC
-
+259 transactions
+86.9% GROWTH IN TRANSACTIONS FROM ORGANIC SEARCH CHANNEL
-
+150,062 UAH income
+76.9% INCREASE IN INCOME FROM ORGANIC SEARCH CHANNEL