SEO CASE #2

CONTACT LENS ONLINE STORE

Initial Work Information:

  • Client approached after promotion in 4 SEO consecutive studios
  • Result does not exceed 20 users/day
  • Presence of numerous limitations and bugs on the part of CMS OpenCart

RESULT FROM GOOGLE ANALYTICS

Скриншот с Google Analytics

PLANNED WORK:

  1. Rectification of technical website errors hindering its proper functioning
  2. Implementation of the latest requirements from search engines
  3. Expansion of the information structure
  4. Development of correct filter functionality and their intersections
  5. Cleaning up and structuring the organic backlink profile
  6. Work on the content part of the website
  7. Setting up analytics system
  8. Preparation of advertising campaigns in Google ADS
  9. Preparation of advertising campaigns in Facebook/Instagram
  10. Results analysis

"WORK VOLUME IN NUMBERS

  • 5 months
  • >90 texts
  • >3 technical tasks

RESULT FOR GENERAL INDICATORS

Скріншот з SERanking

WHAT HAS BEEN DONE

     
  1. Маркетинговый анализ ниши
  2. Marketing analysis of the niche
  3. Development of technical specifications for fixing website errors + incorporation of additional client requests and their implementation
  4. Development of technical specifications (a total of 7 technical tasks were implemented during the work period) to meet Google requirements
  5. Development of a technical task for improving the Usability of the resource
  6. Collected and clustered 2300 relevant keywords
  7. Site structure developed, considering categories/subcategories and filters (up to 2 intersections inclusive)
  8. Manual optimization of 73 pages with traffic potential
  9. Technical specifications prepared and content materials written for 73 pages with traffic potential
  10. Formulas generated for meta-data for each site category
  11. Preparation for site migration and ensuring its proper indexing
  12. Cleaning up the site's backlink profile from spam links
  13. Selection of donors, agreement with platforms, and content development for article placement links
  14. Development of a strategy for working with Crowd-links
  15. Development of themes and interlinking blocks for publishing info articles
  16. Collection and clustering of informational queries
  17. Development of technical specifications for preparing informational articles
  18. Comprehensive interval site checks
  19. Google Analytics, Google Search Console, as well as other tracking services configured

RESULT OF WORK IN NUMBERS

  1. +7356 users

    +93.8% GROWTH IN ORGANIC TRAFFIC

  2. +259 transactions

    +86.9% GROWTH IN TRANSACTIONS FROM ORGANIC SEARCH CHANNEL

  3. +150,062 UAH income

    +76.9% INCREASE IN INCOME FROM ORGANIC SEARCH CHANNEL

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