SEO CASE #6

FISHING EQUIPMENT ONLINE STORE

Initial Information:

  • the project has shown a negative trend in traffic over the past 6 months
  • several technical nuances were not implemented earlier due to the peculiarities of the custom-built system
  • the mobile version is implemented on a subdomain

RESULT FROM GOOGLE ANALYTICS

Скриншот с Google Analytics

PLANNED TASKS:

  1. Gathering and clustering the semantic core
  2. Expanding the site structure based on key queries and assortment
  3. Writing a technical task for fixing website errors
  4. Writing a technical task for creating an adaptive version of the website and its migration
  5. Writing a technical task for improving website usability
  6. Preparing content material for category/subcategory/filter pages and their intersections
  7. Manual optimization of titles and meta descriptions for pages with traffic potential
  8. Developing and ensuring the implementation of meta-data generation formulas for each site category
  9. Importing prepared materials onto the website
  10. Monitoring correct site indexing, monitoring, and rectifying error notifications
  11. Working on the external link mass

WORKING IN NUMBERS

  • 6 months
  • 4 WEB technical tasks
  • >100 texts

RESULT FOR GENERAL INDICATORS

Скриншот с Search Console

WHAT HAS BEEN DONE:

  1. Gathered and clustered 6,959 relevant keywords
  2. Expanded the site structure in accordance with user key queries
  3. Prepared a technical task for fixing website errors, accompanying implementation from the Client's side
  4. Prepared a technical task for creating an adaptive version of the website
  5. Prepared a redirects table to merge the mobile version of the website on a subdomain into corresponding website URLs
  6. Accompanied and verified the transfer of the adaptive version of the website
  7. Prepared a technical task for improving website usability
  8. Manually optimized 254 pages with traffic potential
  9. Prepared technical tasks, verified, and placed thematic materials for 152 pages with traffic potential
  10. Prepared and verified the implementation of meta-data generation formulas for each website category
  11. Conducted comprehensive interval checks of the site for the occurrence of technical errors
  12. Conducted work to increase the backlink profile

RESULT FOR GENERAL INDICATORS

  1. +10165 users per month

    +62% TRAFFIC FROM ORGANIC SEARCH CHANNEL

  2. +447 transactions per month

    +109% TRANSACTIONS FROM ORGANIC SEARCH CHANNEL

  3. +260.000 income per month

    +75% GROWTH IN INCOME FROM THE ORGANIC SEARCH CHANNEL

Скриншот с Serpstat

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