In this article, we will explore the sanctions that the Google search engine can impose on resources that systematically violate its rules. Below is a table describing Google's filters.
| Name | Cause | Full description of the reason |
| Panda | Poor page optimization. |
|
| Penguin | Unnatural link mass increase |
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| Hummingbird | Pessimisation |
|
| Sandbox | Complicates the promotion of a new site. |
|
The above-mentioned Google search engine filters can lead to sanctions such as a ban of the resource, lowering of the site's positions, or even the removal of certain pages from the search engine's index.
Checking a site for Google filters: how to check if a site is under a Google filter?
If you find yourself in a situation where there's a suspicion that your resource has been filtered, the first step is to check if the site is under a filter. To do this, simply go to https://search.google.com/search-console/ and select "Manual actions" from the menu on the left.
This is what the response looks like if there are no filters on the site… but it's not certain)
If you discover a different response there or have objective reasons to believe that sanctions have indeed been imposed, lifting search engine sanctions is something you should address as quickly as possible, as the process is not fast.
How to remove a Google filter from your site?
To lift the sanctions imposed by the Google search engine, it is first necessary to identify the reason for the filter application, and accordingly implement a series of measures to resolve the arising issues.
| Title | Reason | Solution to Lift Sanctions |
| Panda | Poor internal optimization |
|
| Penguin | Unnatural link mass increase |
|
| Hummingbird | Pessimisation |
|
| Sandbox | Complicating the promotion of a new site. |
|
What to do to avoid Google's "bird" filters landing on your resource
We've already explained how to check if your site is under a filter and how to get out from under it, now let's find out how not to fall under them in the first place.
To prevent the search engine from imposing sanctions on your project, just remember a few simple rules:
- Do not use gray or black hat promotion methods at all;
- Create websites for people;
- Do not buy low-quality links or trade them;
- Do not steal content - everything should be as unique as possible;
- Do not violate Google's search engine rules.
