Manual, page-by-page optimization plus our own custom scripts for tasks the stock Cartum toolkit doesn't cover - so that organic promotion of your Cartum store drives real traffic and real sales, not just ranking movement.
Cartum is a SaaS platform, so every deep technical change goes into the support team's queue. That creates a direct dependency on the platform's speed and priorities - and support often declines requests that fall outside the standard playbook.
Cartum's default functionality covers the required minimum - meta tags, sitemap, a basic filter. But meaningful growth begins exactly where the stock toolkit is no longer enough: scaled structured data beyond the base templates, controlled filter indexing, static internal linking blocks.
Cartum lets you convert filter URLs into SEO-friendly (clean) URLs and open them for indexing. But doing this systematically and with real reasoning falls on the specialist: the platform itself doesn't decide which filters have traffic potential and which just dilute the crawl budget.
Cartum's template-based auto-generation of Title and Description produces the same shape of meta tags across the entire catalog. This approach doesn't push pages to the top: real Cartum SEO is manual work on every category, product and filter page.
Everything the platform doesn't cover has to be closed either through Cartum's long support queue with structured technical specs, or through our own in-house scripts that install on top of the site and give the flexibility the stock functionality doesn't provide.
Yes. Server access isn't required on SaaS: about 90% of the work happens in the admin panel, and the rest runs through the API, import/export, and the agency's own scripts.
As many as you have clusters with real search volume behind them - usually 50 to 300 pages for a mid-sized store. Opening every possible combination does more harm than good.
It does, but most Core Web Vitals issues on these stores come from images and third-party scripts, not from the platform itself.
Technical audit, keyword research, faceted landing page setup, manual optimization of category and product pages, content, link building, and monthly reporting. A reputable agency puts that list in the contract instead of leaving it as a handshake.
There's no flat rate - pricing is scoped after the audit, based on catalog size, competition, and the current state of the site.
Cartum is a solid piece of software. You launch a store in a week, the catalog works, payments are wired up, your ops team is happy. Six months later the owner is looking at the same picture every time: leads come from paid, organic is flat. Turn off Google Ads and it goes quiet.
The reason is almost always the same. Out of the box, the platform gets you exactly as far into the SERPs as you can go without anyone doing manual work. Everything past that is SEO.
SEO for Cartum differs from working on Shopify or Wordpress WooCommerce in one fundamental way: you don't get server or code access. No .htaccess, no rewriting the render template, no custom modules in the usual sense. What you get is the platform's toolset - and a vendor who either knows how to squeeze it dry or doesn't. We've been doing SEO at G-WEB.GROUP since 2018, and we've seen it both ways: stores sitting on page two for years with great product, and stores hitting page one on the same platform with the same budget.
What Cartum ships with reads well on paper: clean URLs, unique title tags, H1s and meta descriptions on every page, sitemap.xml generation, schema markup, controlled indexation for filters, standalone SEO copy blocks on category pages, alt text, and images in the XML sitemap.
The list isn't the problem. The problem is that none of it is configured for your niche by default - it's configured for everybody at once. The meta title template the platform drops onto a new category is technically valid and completely uncompetitive: it ignores search volume, it ignores how your buyer actually phrases the query, and it ignores what's already ranking.
That's why Cartum store optimization, the way we run it, starts with an audit instead of edits: what platform features are already in use, what's in use but wrong, and what was simply never switched on. That third bucket is usually the biggest.
This is the strongest tool Cartum gives you and the one most stores waste. The platform lets you turn a filter combination into a real landing page: its own URL, its own title tag, its own H1, its own copy. "Nike running shoes size 10" stops being a technical parameter and becomes a page that ranks.
From there you can go two ways. Option one: flip indexation on for every filter and wake up with a few thousand near-identical pages carrying no copy and no demand behind them. Google reads that as thin content - doorway pages in the worse cases - and instead of growth you get the whole catalog sliding. Option two: build the keyword map first, find the combinations people actually search, open only those, and keep the rest noindexed. Option two takes longer, and option two is the one that works.
We pick those pages by hand, based on search volume and commercial intent, and we write unique copy for each one. No auto-generated "buy [category] in [city] cheap." Faceted landing pages are where Cartum stores pick up the most visibility, precisely because they capture the long tail nobody else on your SERP bothered to build out.
Some things you can't solve the standard way on SaaS, and that's where our own work begins. We write scripts for the specific store: bulk generation and uniqueness control for meta tags across the entire catalog, feed management, monitoring for duplicate and orphan pages, automated rank tracking and SERP change alerts. Where the platform exposes an API, we use the API. Where it doesn't, we work through import/export and our own tooling.
Four things we build on top of the platform when its native features run out:
Static anchor-text internal linking blocks. Our script injects a dedicated link block into every static page, with anchors defined in advance. Not a random "related products" carousel - controlled internal linking, where you decide which pages get link equity and on which anchors.
AI sharing buttons. We built a button that fires a request to an AI model and makes it read and analyze that specific page. A simple way to earn mentions and citations in places your store isn't reaching organically yet.
llms.txt and llms-full.txt. We generate and serve these files so AI models get a structured version of your catalog and content instead of trying to reverse-engineer it from your HTML.
A custom sitemap.xml through Cloudflare. When the native sitemap isn't enough, we serve our own sitemap.xml through Cloudflare and route around the platform's limits.
Full-scope SEO here isn't a bucket of hours, it's a sequence: technical audit and strategy, keyword research and clustering, catalog architecture rebuilt around demand, faceted landing pages configured, manual optimization of category and product pages, content and blog, white-hat link building with no bulk buys, and monthly reporting with the plan adjusted against the data.
"Turnkey" means you don't go hire a copywriter, a link builder and a technical SEO separately - they're already on the team. And if the audit shows the bottleneck isn't SEO at all but catalog architecture or a broken checkout flow, we say so: as a full-cycle digital agency we're on the hook for the outcome, not for a checked box in a report.
We don't guarantee rankings - no reputable agency does. We put our commitments in the contract and send real numbers every month: rankings, traffic, work completed. If something is off plan, you hear it from us first.
Some of your buyers never see a results page anymore. They ask ChatGPT, Claude or Perplexity which air purifier to buy and get an answer with three stores in it. AI Overviews inside Google work the same way.
The mechanics surprise people: AI models aren't scanning the whole internet for truth - they lean on sources that already rank. If your store is on page five, your odds of landing in an AI answer round to zero. Which is why GEO and classic Cartum SEO aren't two projects, they're one. On top of the ranking work we handle what these systems parse best: valid Product and Offer schema, complete specs, real reviews, and direct answers to buyer questions on the page itself.
We run GEO as its own service line, but the fundamentals go into every project by default - because this is affecting traffic now, not eventually.
Price comes down to four things: catalog size, how competitive the niche is, the store's current technical state, and the market you're going after. A 300-SKU niche store and a 40,000-SKU catalog are different amounts of work, and an honest quote reflects that.
So we don't publish Cartum SEO pricing as a table. We look at the site, size up the keyword landscape and the competition, and give you a number with the reasoning attached: what's included, at what volume, over what horizon. If we can see the budget won't carry the niche, you hear that before you sign, not three months in.
You can buy full-scope SEO turnkey or a single block of work - technical only, say, or faceted landing pages only. Fair warning: a single block buys a single block's worth of results. The stores that reach page one run all of it in parallel and on a system, not one piece per quarter.
Google Premier Partner. 300+ projects delivered, 80+ active clients, including Meest, OkWine, UkrParts and Stvol. 4.8 out of 5 on Google across 44 reviews. That's not the main thing, though.
The main thing is how the work is staffed. Every project gets a dedicated team with a capped workload: project manager, SEO team lead, mid-level SEO, junior SEO. Not one specialist juggling twenty accounts, where something always falls through the cracks. That's why our average engagement is measured in years.
If you want Cartum SEO that delivers traffic and revenue instead of a report about process, request a proposal. We'll look at your store and tell you straight what can be done with it and what it will cost.
