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SEO for Cartum stores

Manual, page-by-page optimization plus our own custom scripts for tasks the stock Cartum toolkit doesn't cover - so that organic promotion of your Cartum store drives real traffic and real sales, not just ranking movement.

SEO for Cartum stores
Cartum SEO: what makes this platform different
Cartum is a solid platform for launching an online store, but SEO on it has its own specifics. You need to understand these before starting - otherwise the strategy hits the ceiling of the platform's out-of-the-box functionality.
00
No access to the source code

Cartum is a SaaS platform, so every deep technical change goes into the support team's queue. That creates a direct dependency on the platform's speed and priorities - and support often declines requests that fall outside the standard playbook.

01
Stock solutions cap your SEO potential

Cartum's default functionality covers the required minimum - meta tags, sitemap, a basic filter. But meaningful growth begins exactly where the stock toolkit is no longer enough: scaled structured data beyond the base templates, controlled filter indexing, static internal linking blocks.

02
SEO filters are the main traffic driver - but you have to open them manually

Cartum lets you convert filter URLs into SEO-friendly (clean) URLs and open them for indexing. But doing this systematically and with real reasoning falls on the specialist: the platform itself doesn't decide which filters have traffic potential and which just dilute the crawl budget.

03
Auto-generated meta tags don't move the needle

Cartum's template-based auto-generation of Title and Description produces the same shape of meta tags across the entire catalog. This approach doesn't push pages to the top: real Cartum SEO is manual work on every category, product and filter page.

04
Non-standard tasks get closed only in parallel - via support AND our own tools

Everything the platform doesn't cover has to be closed either through Cartum's long support queue with structured technical specs, or through our own in-house scripts that install on top of the site and give the flexibility the stock functionality doesn't provide.

11.7k
Organic clicks
9.3
Average position
Why store owners choose us for Cartum SEO
In Cartum SEO we don't work inside the box - we extend it with our own tooling. Three reasons store owners stay with us for years.
1
Our own technology stack for Cartum
Over years of working with the platform, we've built a set of proprietary scripts that install on top of the site and cover what's missing from the stock Cartum toolkit. This removes the dependency on the support team's queue and gives the kind of flexibility classic Cartum agencies simply aren't used to working with.
2
Fully manual optimization - no template auto-generation
Instead of copy-paste meta tags and descriptions, we do individual work on every category, product and filter page. Demand analysis by filter, selection of the ones with real traffic potential, control of unnecessary combinations via a custom robots.txt. This approach delivers steady ranking growth exactly where stock Cartum solutions hit their ceiling.
3
Transparent analytics and measurable results
We build SEO as an investment with predictable ROI, not as a set of disconnected tasks. Clients receive monthly reports with real data: rankings for target keywords, organic traffic growth, conversions. KPIs are fixed in the contract, strategy is adjusted based on actual data. No metric manipulation - only what actually moves store sales and visibility.
How Cartum SEO promotion runs
A step-by-step process that turns your Cartum store into a systematic channel for organic traffic, leads and sales.
01
SEO audit and strategy
We don't start with execution - we start with a clear map of the growth opportunities specific to your store, so every hour of downstream work has a measurable impact on traffic and sales.
  • Full SEO audit of your Cartum store's current state: technical condition, indexing, structure, content
  • Keyword research and intent-based clustering of the semantic core
  • Competitor analysis: structure, content patterns, backlink profile of niche leaders
  • Planning the new architecture: categories, subcategories, SEO filters, landing pages
  • Building a work roadmap prioritized by traffic impact and speed to results
02
Scaling the site structure through SEO filters
The single biggest driver of organic growth for ecommerce on Cartum is properly opened SEO filters - they create dozens of new landing pages that match real target queries.
  • Converting filter URLs into SEO-friendly (clean) URLs and opening them for indexing
  • Demand analysis for every filter type (product attributes, use case, price segment, etc.)
  • Selection of filters with real traffic potential and their conversion into standalone SEO landing pages
  • Full manual work on Title, Description, H1 and descriptive text for every filter page
03
Technical SEO inside the platform's limits
We remove the technical constraints that prevent Google and AI systems from crawling and indexing your store correctly.
  • Structured technical tasks submitted to Cartum support with clear acceptance criteria
  • Controlling the indexing of unnecessary filter combinations via a custom robots.txt - to preserve the crawl budget
  • Updating the platform's technical settings as new SEO filters and landing pages roll out
04
Deployment of our custom in-house scripts
We extend your store's SEO capabilities beyond the stock Cartum toolkit - with tools built by our team.
  • Custom structured data (Schema Markup) beyond the platform's base templates
  • Static internal linking blocks that can be surfaced on any page across the site
  • AI sharing buttons that increase the likelihood of your content being cited in ChatGPT, Claude and Google AI Overviews
  • Fast turnaround on non-standard SEO tasks - without dependency on the platform's support queue
05
On-page SEO and content optimization
We make every page relevant to its search intent - so both Google and AI systems understand that this is where the user finds the answer.
  • Manual on-page optimization of every store page - no template auto-generation
  • SEO-optimized Title and Description across the entire catalog
  • Work on heading structure (H1-H3) and image alt attributes
  • Content blocks written to match the defined query clusters: category descriptions, product page copy
  • Content aligned with the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Internal linking optimization and a clear information hierarchy
06
Off-page SEO and domain authority growth
We build a strong external-signal profile for the store - so Google trusts your domain on par with the leaders in your niche.
  • Link building primarily through high-quality guest posts
  • Donor selection based on topical relevance and backlink profile quality
  • Work with niche and topical platforms
  • Natural link-acquisition pace with no risk of algorithmic penalties
07
Analytics, reporting and strategy iteration
We keep the process transparent: you always see what's been done, what it delivered, and what's next.
  • Monthly reports with real data on rankings, organic traffic and conversions
  • Continuous monitoring via Google Search Console, Google Analytics and ranking trackers (Search + AI)
  • Real-time strategy corrections based on actual data, not assumptions
  • A dedicated personal Project Manager as the single point of contact
  • Weekly syncs on progress, risks and next steps
Cases
Visual examples of our work with clients, showing the tasks set, solutions applied and results achieved
Performance Case Study: Funeral Services - Ukraine
Key Results
+1,112 Keywords in TOP-10
₴67,24 CPC (Google Ads)
E-Cargo Bike Manufacturer SEO Case Study - USA
Key Results
+ 1,222 Keywords in TOP-3
↑ 89% Organic Search Revenue
Luxury Timepiece Retailer SEO Case Study - USA
Key Results
+179% Organic Traffic Growth
20 → 400 Daily organic visitors
Luxury Fashion Ecommerce SEO Case Study - Ukraine
Key Results
+320 Monthly Organic Conversions
+50% Organic Traffic Growth
Contact Lenses Ecommerce SEO Case Study - Ukraine
Key Results
+93% Organic Traffic Growth
+4758 Keywords ranking in TOP-10
Jet Boat & Yacht Rental SEO Case Study - USA
Key Results
97% Search Visibility
+267% Organic Revenue Growth
Custom Cinema Website Development Case Study
Key Results
1,3 seconds Full Load Time:
0,4 seconds Largest Contentful Paint (LCP)
What It's Like to Work With Us
SEO Services for Online Travel Agency
First of all, the team delved into the essence of the project and prepared a technical task for the programmer. I've my programmer, so G-WEB.GROUP account manager solved all issues with him in a chat, where I was also present. Everything was quite and professional. In parallel, the team was engaged in internal optimization (keywords research, meta tag optimization, content preparation) for priority pages. My project has a feature: a number of pages have the same relevance. The solution here was also proposed, and it brought results! Traffic has grown from 300 to 500 uniq users in 3 months. At first I thought it was due to seasonality, but after the end of the season, the traffic also continued to grow!
The G-WEB team works extremely well - the agreed project schedule is ahead by an average of 14 days. They closely monitor all Google updates and adapt the website to the new requirements of the search engine. We saw a noticeable growth just last week, right after the release of the new Google rules, which they successfully implemented. They work significantly better than the heavily promoted “TOP SEO companies in Ukraine,” who often just drain your budget and deliver zero results (I have worked with all the so-called “best” companies in Ukraine, so I know their approach from personal experience). We have been working with G-WEB for 3 months already and will definitely continue the cooperation. The results exceeded my expectations — I was anticipating the first positive outcomes only after 6 months. I would like to emphasize to potential G-WEB clients: do not expect SEO to be fast. Sometimes the first results appear only after 6 months of cooperation, so make sure to plan your budgets realistically. Marketing Director, KSL Company
I’ve been working with the company for almost 2 years now. Great communication, and there’s a steady growth in website traffic. I’d like to give a special shout-out to the manager, Daria, who prepares a report every month and expands the statistics on traffic sources. Wishing you many more clients!
Web Development & SEO for Handyman Services Company
Honestly, compared to other SEO companies I’ve worked with, they really stand out for their speed and communication. They’re always available, and I never have to chase them or ask what’s going on.
I would like to thank the entire team for their services, as the work is truly top-notch. But first and foremost, I want to highlight the professionalism of the project manager, Daria! It is very rare to meet people who are genuinely passionate about their projects, willing to compromise on everything, and prioritize the comfort and support of their client. Daria - you have my deepest gratitude and respect! Thank you.
We have had a very positive experience working with G-WEB Group on various website-related tasks, including development, adjustments, technical fixes, and SEO. It is especially pleasant that the team is always ready to respond quickly in urgent situations — and not only in urgent ones. They have helped us resolve multiple issues, improve website performance, and consistently provide valuable recommendations whenever they see an effective opportunity to do so. We highly recommend them!
Благодарим компанию G-WEB.GROUP за проделанную работу по СЕО оптимизации сайта нашей компании! Благодаря высокому профессионализму и серьезному подходу к работе специалистов из G-WEB, наш сайт стал выходить на лидирующих позициях по тысячам ключевых запросов, количество органического трафика увеличилось в разы. Так же хотелось бы отметить грамотную и всегда своевременную обратную связь ответственных менеджеров. Команда G-WEB.GROUP на самом деле превзошла абсолютно все наши ожидания от сотрудничества, результатами которые они показали за несколько месяцев своей работы. Рекомендуем их с уверенностью. TerraPro Узбекистан.
Працюємо з G‑WEB.GROUP вже деякий час - команда дійсно професійна. Завжди на зв'язку, оперативно вирішують завдання і пропонують грамотні рішення. Видно реальний результат по SEO і рекламі. Дуже задоволені співпрацею, рекомендую!
SEO Services for Commercial Bike & Cart Manufacturer
G-WEB.GROUP helped us achieve measurable growth in organic traffic and maintain top search rankings for key terms like “family cargo bike” and “electric cargo bike USA.” Our domain authority increased, blog content began ranking in the top 10 results, and we saw a direct lift in conversions from non-paid channels. Additionally, technical improvements to site speed and SEO health contributed to lower bounce rates and stronger overall performance.
Web Dev & Optimization for Football Tickets Marketplace
Thanks to G-WEB.GROUP's efforts, the client saw a notable improvement in their Google Analytics. Their ticket inventory and sales have also increased massively. The team always answered the client's requests, solved problems quickly, communicated impeccably, and was truly dedicated to the project.
Each task has its own dedicated person who specializes in that specific thing
G-WEB.GROUP has helped the client achieve a 40% MoM increase in traffic and form submissions, boosting their revenue. The client has seen website traffic not only from their niche but also from adjacent industries. Moreover, the team is timely, responsive, and always available to talk.
We were impressed by the team's attentiveness and individual approach.
G-WEB.GROUP has helped the client achieve top rankings on Google, surpassing competitors. The team has led a systematic and transparent process, providing the client with clear reports and recommendations. Moreover, they have been attentive and quick to respond to the client's needs.
SEO Services for Manufacturing Company
G-WEB.GROUP is currently working on editing our website code, web page content, and text and information presentation. They’re also handling publications on external sources. The team is correcting our meta tags and other information to help search engines index our site more effectively.
Website Security Fixes & SEO for Motorcycle Rental Company
Incredibly efficient guys. We had issues with security and they had fixed everything very fast as it was really critical issue. The other task was to improve SEO and we already see first results in traffic and bookings, even just less than a month passed from the day they've started. Comparing to our local Spanish companies G-WEB are Gods and above if about knowledge, friendly budgeting and the speed of workflow! MUCHAS GRACIAS!
Advertising for Watch Sales Company
Thanks to G-WEB.GROUP's efforts, the client has received more inquiries than before. The team has delivered the project on time and has been responsive to the client's needs. Their virtual meetings have been effective, and the client is impressed with the team's relationship-oriented approach.
Start a Strategic Consultation
Tell us about your project. Our senior team will review your current digital strategy and propose a scalable execution plan.
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